As a homeowner, when the time comes to sell your property you want to make sure you keep as much in your pocket as possible. Whether you decide to sell on your own or hire a professional Real Estate Agent, here are some of the most important things you need to keep in mind as buyers come to you.
UNDERSTANDING YOUR MARKET
To sell successfully, you have to understand how buyers buy.
HOW THE SEARCH STARTS
96% of home searching starts online on agent lead generating sites such as Zillow, Trulia. Realtor, Condos.com, Hotpads, etc.
BUYERS USE AGENTS MORE THAN EVER
89% of buyers purchased their home through an agent or broker because it is free, and is also the most secure way to under-go the buying process.
THE PROCESS (FROM A BUYER’S PERSPECTIVE)
- Financing options
- Types of ownership
- Property taxes
- HOA’s and condos
- Offer price
- Inspection credits
- Lender required repairs
- Appraisal adjustments
- Survey issues
- Flood zones
- Property insurance
- Loan approval
TYPES OF HOME BUYERS
- Pay Cash
- Offer Low-offers
- Prefer FSBO’s – For Sale By Owner
FIRST-TIME HOME BUYERS
- Needs guidance
- These composed of 33% of buyers in 2019
- 87% of first-time homebuyers use an agent
- 90% of repeat buyers use their agent again
- Need local and experienced agents
HOW CAN WE HELP?
In-depth data and analysis provided by industry professionals that will give you the confidence you need to make smart real estate related decisions.
STRATEGIC & QUALITY MARKETING TOOLS
Relevant and effective strategies catered to each specific scenario to maximize the value of your property.
We take your desires and match them with opportunities while providing guidance, transparency, and expertise along the way.
TRANSPARENCY & COMMUNICATION
We bring a genuine approach to real estate. Honest and clear communication remains at the forefront of everything that we do.
WHY DO LISTED HOMES SELL FOR MORE?
EXPOSURE – MLS (Multiple Listing Service)
89% of sellers listed their homes on the Multiple Listing Service (MLS), which is the number one source for sellers to list their homes.
With 79,000+ agents in the tri-county area and 1.3 million nationwide, the exposure is unmatched. More exposure equals more demand and typically a higher sales price.
IDX (Internet Data Exchange)
Reach hundreds of thousands of national and international websites in multiple languages with millions of visitors.
80+ real estate websites most frequented by buyers.
KNOWLEDGE IS POWER
According to the NAR (national ASSOCIATION of realtors), FSBO (For Sale By Owner) homes TYPICALLY sell for, or net, 24-29% less than agent-assisted homes.
CRITICAL POINTS IN THE SELLING PROCESS
Be strategic and price right to get more based on the research of current market conditions, and understand the appraisal process.
Skillfully highlight obvious and not-so-obvious key features that maximize the value of your property.
Terms and conditions are just as important, if not more important than the price.
Research and data insights are used as leverage to support your objectives.
In an industry with so many unforeseen circumstances, you’ll appreciate our concierge-like guidance throughout each step of the transaction.
OUR SERVICES INCLUDE
- Listing on REALTOR’s MLS and IDX
- Displayed on all local and international websites
- Search engines & mobile apps
- High-quality photography
- High-quality video
- Professional for sale or appropriate signage
- Neighborhood facts and proximity
- Property description
- Quality printed materials
- Drone footage*
- 3D virtual tours and staging*
- Property website*
- Centralized showing service (CSS)
- Home preparation guidance
- Preparation of all FL required legal forms
- Full representation
- Concierge-level support throughout the entire transaction
- Coming soon campaign
- Broker’s open
- Open houses
- Local marketing
- Network marketing
- Digital marketing
- Email campaigns
- Social media advertising
- Targeted print advertising
- Local outreach
- Mass Mobile
- HR REACH