Selling your home? Here are some guidelines when filtering buyers, and how we can help sell it faster.

Selling your home? Here are some guidelines when filtering buyers, and how we can help sell it faster.

As a homeowner, when the time comes to sell your property you want to make sure you keep as much in your pocket as possible. Whether you decide to sell on your own or hire a professional Real Estate Agent, here are some of the most important things you need to keep in mind as buyers come to you.

UNDERSTANDING YOUR MARKET

To sell successfully, you have to understand how buyers buy.

HOW THE SEARCH STARTS

96% of home searching starts online on agent lead generating sites such as Zillow, Trulia. Realtor, Condos.com, Hotpads, etc.

BUYERS USE AGENTS MORE THAN EVER

89% of buyers purchased their home through an agent or broker because it is free, and is also the most secure way to under-go the buying process.

THE PROCESS (FROM A BUYER’S PERSPECTIVE)

  1. Pre-approval
  2. Financing options
  3. Types of ownership
  4. Property taxes
  5. Searching
  6. HOA’s and condos
  7. Offer price
  8. Contract
  9. Addendums
  10. Escrow
  11. Inspections
  12. Inspection credits
  13. Lender required repairs
  14. Title
  15. Appraisal
  16. Appraisal adjustments
  17. Survey issues
  18. Flood zones
  19. Property insurance
  20. Loan approval
  21. Closing
  22. Funding

TYPES OF HOME BUYERS

INVESTORS

  1. Pay Cash
  2. Offer Low-offers
  3. Prefer FSBO’s – For Sale By Owner
  4. Wholesalers 

FIRST-TIME HOME BUYERS

  1. End-user
  2. Needs guidance
  3. These composed of 33% of buyers in 2019
  4. 87% of first-time homebuyers use an agent 

REPEAT BUYER

  1. End-user
  2. 90% of repeat buyers use their agent again 

RELOCATION

  1. End-user
  2. Need local and experienced agents

HOW CAN WE HELP?

RESEARCH-DRIVEN ANALYSIS

In-depth data and analysis provided by industry professionals that will give you the confidence you need to make smart real estate related decisions.

STRATEGIC & QUALITY MARKETING TOOLS

Relevant and effective strategies catered to each specific scenario to maximize the value of your property.

CONSULTATIVE APPROACH

We take your desires and match them with opportunities while providing guidance, transparency, and expertise along the way.

TRANSPARENCY & COMMUNICATION

We bring a genuine approach to real estate. Honest and clear communication remains at the forefront of everything that we do.

WHY DO LISTED HOMES SELL FOR MORE?

EXPOSURE – MLS (Multiple Listing Service) 

89% of sellers listed their homes on the Multiple Listing Service (MLS), which is the number one source for sellers to list their homes.

With 79,000+ agents in the tri-county area and 1.3 million nationwide, the exposure is unmatched. More exposure equals more demand and typically a higher sales price.

IDX (Internet Data Exchange)

Reach hundreds of thousands of national and international websites in multiple languages with millions of visitors.

SYNDICATION

80+ real estate websites most frequented by buyers.

KNOWLEDGE IS POWER

According to the NAR (national ASSOCIATION of realtors), FSBO (For Sale By Owner) homes TYPICALLY sell for, or net, 24-29% less than agent-assisted homes.

CRITICAL POINTS IN THE SELLING PROCESS

PRICING

Be strategic and price right to get more based on the research of current market conditions, and understand the appraisal process.

SHOWING

Skillfully highlight obvious and not-so-obvious key features that maximize the value of your property.

CONSIDERING OFFERS

Terms and conditions are just as important, if not more important than the price.

NEGOTIATING

Research and data insights are used as leverage to support your objectives.

CONTRACTUAL PROCESS

In an industry with so many unforeseen circumstances, you’ll appreciate our concierge-like guidance throughout each step of the transaction.

OUR SERVICES INCLUDE

  • Listing on REALTOR’s MLS and IDX
  • Displayed on all local and international websites
  • Search engines & mobile apps
  • High-quality photography
  • High-quality video
  • Professional for sale or appropriate signage
  • Neighborhood facts and proximity
  • Property description
  • Quality printed materials
  • Drone footage*
  • 3D virtual tours and staging*
  • Property website*
  • Centralized showing service (CSS)
  • Home preparation guidance
  • Preparation of all FL required legal forms
  • Full representation
  • Concierge-level support throughout the entire transaction

MARKETING STRATEGIES

  • Coming soon campaign
  • Broker’s open
  • Open houses
  • Local marketing
  • Network marketing
  • Digital marketing
  • Email campaigns
  • Social media advertising
  • Targeted print advertising
  • Local outreach
  • Mass Mobile
  • Pro-prospecting
  • HR REACH

 

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